Growth Strategy
Decide where to compete and where to invest
The next opportunity may be in a new country. It may also be among customers your existing business does not reach or needs your current offer does not meet.
BPL Advisory helps CEOs, boards and leadership teams assess where the business can grow profitably. We examine customer demand, competitive position and routes to market, then establish the investment and capabilities each opportunity requires.
The strategy gives leadership a basis for committing capital and management attention, with a plan for implementation.
Growth opportunities need to be assessed against what the business can earn and what it will take to compete.
Growth in existing markets
Identify underserved customers, weaknesses in the current offer and opportunities to improve market coverage and commercial performance.
Market entry and expansion
Assess market attractiveness alongside entry options, local operating requirements and the capabilities needed to compete.
Customer propositions
Define the customer need and develop an offer that gives people a reason to choose your business.
Routes to market
Evaluate distribution channels, commercial partners and the economics of serving your intended customers.
Investment priorities
Compare growth opportunities and decide which deserve funding, which require more evidence and which should stop.
New business development
Develop the business model and test the assumptions behind demand, margins and the investment required to scale.
Client challenges addressed
Expansion opportunities are competing for the same resources
We assess proposals on a common basis, including returns, timing and demands on management.
Intended outcomes
- 01
Focused investment
Capital and management attention directed towards the opportunities with the strongest commercial case.
- 02
A competitive proposition
A defined customer offer, supported by evidence about demand and competing alternatives.
- 03
A viable market approach
Entry and distribution choices assessed against operating requirements and the cost of serving customers.
- 04
A plan the business can resource
Agreed responsibilities, investment requirements and milestones, with unresolved assumptions identified for testing.
Engagement approach.
Establish where growth can come from
We examine business performance, customer evidence and channel economics. This helps distinguish a limited market from an opportunity the business has yet to capture.
Make the investment choices
We compare opportunities using explicit assumptions about demand, margins, cost and timing. Leadership agrees what to pursue and where further evidence is needed.
Set out the requirements for delivery
We develop the implementation plan with your team, identifying the operating arrangements, resources and decisions needed to proceed.
Featured case study
Aligning investors around an African market-entry proposition
A European communications group needed a commercial proposition and operating model for African markets. The assignment brought together business planning, stakeholder engagement and governance design. Key stakeholders and investors aligned around the proposed business and the requirements for implementation.
Stakeholder and investor alignment around the entry proposition.
- Sector:
- Communications
- Market:
- Africa
Start a conversation
Tell us where you want to grow and which decisions stand between the opportunity and the investment.
Discuss Your Growth PlansFAQs
Can you help us grow without entering another country?
Yes. We assess opportunities within the current business, including underserved customers, channel coverage and changes to the offer.